The song "Business & Personal" by Latto explores several key themes regarding her rise to fame and current success:
- Overcoming Adversity and Success: Latto reflects on her humble beginnings, mentioning how her mother didn't know how they would eat back in 1998 (0:21), and contrasts that with her current wealth, such as finding $10k and telling her maid to keep it (0:38).
- Business vs. Personal Life: The core theme is balancing her professional hustle with her personal life, emphasizing that she takes both seriously (0:10, 0:33).
- Dealing with Haters and Competitors: She addresses critics and competitors, stating that hate only puts "gas in the tank" (1:21), and dismisses other rappers' singles as not hitting as hard as her "throw aways" (1:04).
- Maternity and Ambition: The song highlights that being pregnant is not slowing her down, referencing her "horsepower" and continuing to hustle while preparing for her child (2:02, 3:05).
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